Today, Apple is one of the leading companies in the tech world, but it was not always on that pedestal. The credit for building Apple and ensuring its constant growth, even bringing it back from the days of near – bankruptcy goes to – Steve Jobs. Steve Jobs is one of the most well-known people in the tech world. An entrepreneur and visionary, he not only built a company worth millions but also changed the way tech giants should look at innovation.
Why APPLE emerged as a tech ruler?
Unlike other big companies, Jobs made sure that Apple was always working towards technology that would revolutionize the way we use machines, instead of just customizing according to customer feedback. He famously believed that “customers don’t know what they want.”
Steven Paul Jobs was born to John Jandali and Joanne Schieble in 1954, in California. Due to family troubles, the couple were not married at the time and not ready to raise a child out of wedlock, and Steve was put up for adoption. He was adopted by Paul and Clara jobs, who were an engine room machinist and an accountant respectively, both of whom had never gone to college. This resulted in Steve’s biological mother holding up the procedure of adoption but she finally relented when she was assured by the jobs that they would send their son to college.
Soon after, the jobs moved to Silicon Valley, where Jobs was brought up. He remembers these days very fondly. Paul, Job’s father had a workbench in his garage where he built things, took them apart and put them back together. As a young boy, Steve was given his own space in the workbench and he credits this activity for fueling his lifelong interest in electronics and building things.
At school, Jobs did well academically, but he soon got bored with formal education and spent time pranking friends. At 13, Jobs called Bill Hewlett of Hewlett-Packard to ask for some spare parts and ended up landing a summer job at Hewlett-Packard, where he first came across a computer, which fascinated him beyond explanation. Another strong influence was his neighbor, an electronics hobbyist, who introduced him to health kits.
Steve’s career took off when he met Steven Wozniac at the age of 14 or 15. A few years older than Jobs, Wozniac was the only other person he knew who had as much, and more, knowledge about tech as Jobs. Together they built a bluebox, which was a device which emitted certain frequencies that tricked phones into providing free servers. They started selling it to college kids for a profit but later shut it down as it was illegal and they were at risk of being caught. In retrospect, it was the bluebox that gave Jobs the confidence to build things that would change the way people used machines.
In 1972, Jobs enrolled in College and later the same year also dropped out. He”saw no point in it”. He didn’t know what he wanted in life and college was not helping him figure that out. Instead, it was draining his parents’ savings. He did take a calligraphy class though, which he used for fonts and spacing ten years later. A dropout, Jobs took a job at Atari inc as a technician and saved up enough to travel to India. He returned from India as a Buddhist. He also indulged in drugs like LSD in India, which turned out to be one of his most defining experiences in life.
On his return, along with Steven Wozniac, Steve built their first computer and started Apple, the company in Steve’s garage, in 1976. By 1979, the company has risen in popularity with Apple 2 earning them about $139,000,000. In 1981, the company went public and by 1983, Jobs had convinced John Sculley, CEO pf Pepsi, to fill out the CEO position for Apple, a decision that he would later come to regret.
In 1984, they released the Macintosh, which was revolutionary in being the first commercially successful small computer that made use of a graphic user interface. But by the end of 1984, the tech industry went into recession and Apple revenues started dropping resulting in professional tensions between Sculley and Jobs. The board of directors at Apple sided with Sculley and Jobs was removed from the managerial position of the company that he had founded. Five months later in 1985, jobs resigned from Apple.
Dejected and rejected, Jobs would later recall that he wanted to move away from the valley but he decided to stay because he still loved the work that he did. Later, Steve would look back and credit as his outcast from apple as another one of the defining moments in his life. “The heaviness of being successful was replaced by the lightness of being a beginner.”
That year, Jobs founded another company – NeXT, a mildly successful company that would later merge with Apple and parts of its operating system would be used by iTunes and the Mac OSX. In 1985, Steve bought Pixar for five million and signed a deal with Walt Disney to produce three animated feature films, including Toy Story and Finding Nemo. When the company went public in 1995, it made Jobs a billionaire overnight.
Jobs returned to Apple a year later as an adviser, and by 2000 had become chief executive of his company. Rescuing the company that was ninety days away from going bankrupt, Jobs redefined everything they did at Apple and increased sales significantly by launching the iMac, which was a whole computer system contained in a CRT display. He also introduced apple to the world of digital music by introducing iTunes and then launching the iPod mp3 player. In 2007, Apple entered the cellular phone business by launching the iPhone.
Year after year, Apple skyrocketed in its performance. In 2003, though, Jobs was diagnosed with a rare type of curable pancreatic cancer. He underwent surgery and regained his health for a few years. In 2008, bloomberg mistakenly published an obituary for his death. In 2009, with continuously deteriorating health, he had to get a liver transplant. In January 2011, he was granted medical leave to concentrate on his health while Tim cook took over for him. He made his last onstage appearance on June 6th 2011, at the WWDC keynote, introducing the iCloud. He then stepped down from Apple on August 24th finding himself no longer able to fulfill his duties and expectations.
End of an ERA:
Jobs died on October 5th 2011, at his home in California surrounded by his family. His death was mourned all over the world. Steve might have passed away at an early age of 56, but his legacy continues to live, not only as Apple but also as an inspiration to all the creators and innovators around the world.